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Nike - New Masters - Doutzen Kroes

Launch of the new Dutch national team’s away shirt. Version with no subtitles here:

Check out this behind the scenes film of Doutzen Kroes photographed by Anton Corbijn. Find out why she is one of the New Masters chosen to proudly represent the Netherlands.

The new Dutch Away shirt by Nike Football pays homage to the creativity and tradition of renowned Dutch Masters from the 17th century. On the inside of the neck are the words ‘New Masters’ in Dutch. This also refers to the talented, vibrant group of players in the Dutch national team and the seven selected New Masters who all have the potential to write their own history.

Wesley Sneijder, Natalie La Rose, Gregory van der Wiel, Reverse, Nalden, Doutzen Kroes and Afrojack, all photographed by Anton Corbijn.

Shot on 16mm film

Director: Wouter Westen / Circus Family
Research & Interview: Marieke Konijn
Producer: Marieke Konijn / Circus Family
Original music: Reverse
Cinematography: Martijn van Broekhuizen
Camera assistant: Lonneke Worm
Second Camera assistant NY: Andy Smith
Sound recording: Ferry de Pater
Sound recording NY: Rob Corso
Edit: Nils Rensen
Grading: Brian Krijgsman / The Ambassadors
Audio mix & Sound Design: Jesse Koolhaas

Circus Family also created the visuals for the launch event: 23/02 at de Bijenkorf, Amsterdam.